Softenant
Technologies
Job-Oriented Digital Marketing Course in Vizag

Digital Marketing Training in Vizag

Learn SEO, Google Ads, social media marketing, content strategy, analytics, email marketing, lead generation, and campaign reporting with practical training at Softenant Technologies.

Why Learn Digital Marketing?

Digital marketing is used by startups, local businesses, eCommerce brands, agencies, institutes, hospitals, real estate companies, and service providers to generate leads and grow online visibility.

Who Can Join?

This course is suitable for students, freshers, business owners, freelancers, sales professionals, content creators, and working professionals who want practical online marketing skills.

Complete Digital Marketing Course Syllabus

The curriculum is structured as practical modules, moving from marketing fundamentals to campaigns, reporting, projects, and interview readiness.

01

Digital Marketing Fundamentals

Understand channels, funnels, buyer journey, traffic sources, campaign goals, and digital marketing strategy.

02

Website and Landing Page Basics

Learn domain, hosting, WordPress basics, landing page structure, conversion elements, and tracking setup.

03

Search Engine Optimization

Practice keyword research, on-page SEO, technical basics, content optimization, local SEO, and ranking factors.

04

Google Business Profile and Local SEO

Optimize maps presence, local keywords, reviews, service pages, citations, and local lead generation workflows.

05

Google Ads and PPC Campaigns

Learn search ads, keywords, match types, ad copy, bidding basics, budgets, conversions, and campaign review.

06

Social Media Marketing

Plan and manage Instagram, Facebook, LinkedIn, YouTube, posting calendars, engagement, and brand content.

07

Meta Ads and Lead Generation

Create campaign objectives, audiences, creatives, lead forms, retargeting basics, and performance checks.

08

Content and Copywriting

Write captions, ad copy, blogs, landing page copy, CTAs, offers, and content plans for business campaigns.

09

Email and WhatsApp Marketing

Understand lists, templates, broadcasts, automation basics, follow-ups, nurturing, and campaign messaging.

10

Analytics and Reporting

Track traffic, leads, conversions, UTM links, campaign metrics, Google Analytics basics, and report summaries.

11

Marketing Automation and AI Tools

Use AI for content ideas, ad variations, SEO drafts, reporting notes, scheduling, and productivity workflows.

12

Projects and Interview Preparation

Build campaign plans, SEO audits, social calendars, ad mockups, reports, resume points, and interview answers.

Tools Covered in Digital Marketing Training

Practice commonly used tools and workflows required for SEO, ads, content, social media, and reporting jobs.

GA

Google Analytics

Traffic and conversion tracking

GSC

Search Console

SEO performance checks

Ads

Google Ads

Search campaign basics

Meta

Meta Ads

Facebook and Instagram leads

SEO

Keyword Tools

Research and content planning

Canva

Creative Tools

Ad creatives and posts

WP

WordPress

Page and blog basics

AI

AI Tools

Content and campaign support

Digital Marketing Learning Path

Follow a step-by-step path from fundamentals to campaigns, projects, portfolio, and job preparation.

1

Learn Basics

Understand channels, audiences, goals, offers, and campaign planning.

2

Practice SEO

Work on keyword research, content, on-page SEO, and local SEO tasks.

3

Run Campaigns

Practice Google Ads, Meta Ads, social content, and lead generation workflows.

4

Build Portfolio

Create audits, calendars, ad copies, campaign reports, and project notes.

5

Prepare for Jobs

Practice interview questions, resume points, reporting, and campaign explanation.

Digital Marketing Projects You Will Practice

Projects help you explain your skills clearly during interviews and freelance/client discussions.

Local Business SEO Audit

Review keywords, pages, Google Business Profile, competitors, and improvement actions.

Social Media Content Calendar

Plan 30 days of posts, captions, hooks, content formats, and campaign themes.

Google Ads Campaign Plan

Create keyword groups, ad copy, budget plan, landing page checklist, and conversion goals.

Meta Lead Generation Campaign

Prepare audience, creative ideas, lead form questions, retargeting notes, and reporting format.

Blog and Content Strategy

Build topic clusters, SEO titles, meta descriptions, internal links, and publishing plan.

Monthly Performance Report

Summarize traffic, leads, campaign metrics, insights, and next-month improvement actions.

Career Roles After Digital Marketing Training

Learners can prepare for entry-level and practical marketing roles across agencies, startups, local businesses, and in-house marketing teams.

Digital Marketing Executive

Support SEO, social media, ads, content, reports, and day-to-day marketing activities.

SEO Executive

Work on keywords, on-page SEO, local SEO, content optimization, and performance tracking.

Social Media Executive

Manage content calendars, posts, captions, engagement, creatives, and campaign coordination.

PPC Trainee

Assist with Google Ads, Meta Ads, campaign setup, keyword lists, and performance reviews.

Content Marketing Assistant

Prepare blogs, website copy, social content, email drafts, and campaign messaging.

Marketing Analyst Trainee

Track traffic, leads, conversions, reports, dashboards, and campaign insights.

Digital Marketing Course in Vizag for Students, Freshers, and Business Owners

Softenant Technologies provides Digital Marketing training in Vizag with practical examples for local businesses, institutes, service providers, shops, startups, and online brands. Learners practice SEO, Google Business Profile, social media content, paid ads, lead generation, campaign reports, and interview preparation with mentor guidance.

Digital Marketing Training FAQ

Is this Digital Marketing course beginner friendly?

Yes. The course starts with marketing fundamentals and gradually moves into SEO, ads, social media, content, analytics, and project work.

Do you teach SEO and Google Ads practically?

Yes. Learners practice keyword research, on-page SEO, local SEO, Google Ads structure, ad copy, budgets, and campaign reporting basics.

Will I work on real projects?

Yes. The training includes SEO audits, content calendars, campaign plans, lead generation examples, and monthly report preparation.

Who can join this course?

Students, freshers, business owners, freelancers, job seekers, sales professionals, and working professionals can join.

Do you provide interview preparation?

Yes. Softenant provides resume guidance, interview questions, project explanation practice, campaign reporting practice, and career direction.

Where is the training available?

The course is available at Softenant Technologies in Vizag with batch details, demo class information, and course guidance from the team.

Start Digital Marketing Training at Softenant Technologies

Talk to our team, check the latest batch schedule, and choose the right learning path for your career goal.